LG 43 Inch UN7100 4K Ultra HD HDR Smart TV with Google Assistant and Alexa Compatibility

Colour that really pops

Active HDR takes viewing to the next level, delivering incredibly vivid, life-like colours over and above standard HDR. With a wider range of brightness, Active HDR provides subtler gradients and more detail, so every frame is super-dynamic. This means a more realistic picture onscreen, so you’ll feel more immersed in what you’re watching

Get Your Game on

You’ll always get the most out of your favourite games thanks to LG’s HGiG mode. It cleverly scans the TV’s picture quality and performance, then fine tunes every little detail for a breathtaking image full of colour and detail. So, you can dive into a really immersive experience when you get stuck into a new smash hit title, and enjoy smooth gameplay with no interruptions

Smart TV Platform

WebOS adds a whole lot of convenience and colour to your TV’s menus. All the smart features pop up at the bottom of the screen in attractively vibrant shades, and thanks to the powerful processor, you can flick between apps quickly while still bingeing a boxset. So, if you remember that a new series of your favourite show has just launched, it’ll only be two ticks before you’re sucked into the action

Command Your TV with your voice

This TV includes the innovative Google Assistant to make your at-home entertainment smoother and more enjoyable. By using voice commands, you can search for your favourite films, play music, discover brand new content, check what’s on later, and even change settings. So, you can easily access a whole host of content without having to type anything, and control your experience with a few simple requests